Google Ads

Unleash Your Google Ads Campaigns To Drive Qualified Leads And Sales, Targeting Audiences That Are Already On The Buying Journey

Google Ads Ministry of Innovation

Our solid and tested methodology unleashes your Google Ads Campaigns for B2B and B2C companies

Google AdWords, Search Campaigns, Display Campaigns, Gmail Ads and Google Shopping for E-commerce

Drive Website Visits

Grow online sales, bookings, or mailing list signups with online ads that direct people to your website.

Get More Phone Calls

Increase customer calls with ads that feature your phone number and a click-to-call button.

Increase Store Visits

Increase footfall with business ads that help people find your company on the map.

Drive performance and eliminate guessing

Our Google Advertising Team uses AI Insights Technology to improve the targeting, reduce media waste, and to build a solid digital funnel that delivers acquisition.

Google Ads Strategy

There’s no one-size-fits-all solution. We tailor a bespoke strategy specifically for your business, industry sector, USPs and market audience. Before we start work on any Google Ads marketing campaign, we undertake research and an in-depth audit to understand about your audiences, customer journey, your competitors, targeted Key Words (KWs), digital funnel strategy, etc.


We adjust bid strategies, keywords, ad text and other attributes in order to get higher Click-Through-Rates (CTR) and Conversion Rates (CVR) whilst lowering the Cost per Click (CPC). We implement and optimise powerful audience layering within the Google Ads strategy to target your prospects directly.


Our Pay Per Click (PPC) specialist team will run professional keyword research for your business. We gather the most fitting efficient keywords for your campaign that are high in volume, have low competition and utilise ad spend in the most effective way.

Ad Copy Writing

Strategic Google Ad scripts are used to build custom solutions to real business challenges. Structured customer-oriented copywriting, call to actions, stylised Ad Extensions are powerful tools for driving conversions. We test and optimise to find the best performing Ad Copy, which we can then scale for top results.

Google Shopping

For ecommerce business/retailers, we use Google Shopping campaigns to promote your online and local inventory, boost traffic to your website and find better qualified leads. Our expert team has been widely recognised for our ability to drive higher conversion rates and more profitable Google Shopping.

Landing Pages

In order to successfully achieve our conversion goals, it is important that we drive quality traffic to your landing page. But it is equally important that your landing page is user friendly and has a clear path to conversions. We make sure that you are optimising for better visitor experiences by creating highly effective and beautiful landing pages.


Although it is important to drive traffic to your landing page, it is also important to track your customers’ journeys. We need to track where they go, particularly if they don’t checkout.


Using data and insights, we scale it up and perform highly effective retargeting ads, focusing on prospects who have engaged previously but not converted. For this we perform display campaigns or Gmail campaigns.

Our Team uses technology to serve the right ad copy and messaging to the right audiences at the right time

"I’m very pleased with MOI work so far. The team has put in place an omni-channel strategy on Amazon and off Amazon, in order to support the launch of our Brand Hibso, on Amazon. From optimising the product listing, the organic search, to sponsor product and display ads campaigns on Amazon, we have been able to grow our sales on the marketplace. Through Facebook and by working with Influencers, we have been able to increase Brand Awareness, Consumer Engagement, and Brand Consideration."
Founder of HIBSO