Many SMEs struggle to keep a constant supply of regular orders and get stuck in a feast and famine cycle. Some rely on repeat business from existing companies, which is Okay to a point, but that doesn’t build your business. Others get very worried (or should be worried) when their cash flow takes a hit.
Having erratic work flows is bad for business and bad for your nerves. Not knowing if you are going to have enough income to pay all of the bills at the end of the month is not how business should be. Yet so many businesses fail to implement systems that deliver reliable and regular orders. Sales is not rocket science, but it may as well be so for some companies.
The keys are the right focus, the right message and the right system for generating leads. Leads are not generated using a scatter gun approach and trying to network anywhere and everywhere. Yet many, many SMEs persistently try this approach. They use up huge amounts of time and energy endlessly networking, but to no good effect.
What businesses need, is to focus on the right new business leads where their real benefits can be felt most. That is where and when good quality leads are generated. When you generate enough good quality leads and take enough orders each month, then you get rid of your erratic workflows and build your business.
Watch this free video and learn how to get a sales system in your business http://bit.ly/2bC4M0z. The video is a free sales training video that shows best practice in sales.
Also, share with others what has worked particularly well or poorly for you.
But learn how it works and put a system in place that delivers reliable and regular income.